After todays group crits, I have gained some useful feedback. I now plan to ditch the CD and replace it with a printed booklet of the same square dimensions, which has examples of my work printed in it. This is because a design company wouldn't feel confident inserting a random CD sent to them into a very expensive mac..which of course is understandable.
Tuesday, 29 September 2009
Here is my final business card, square format, monotone print onto a cyan watercolor card. I just decided to keep it simple, with a strong finish. It stands out, tells you all you need to know and the re=verse character adds a bit of fun to it and reflects my work.
Here's the final CD case. As a last minute design improvement, I have decided to only perforate the teeth, so the receiver of the mail shot can rip open the character's mouth themselves. This adds loads of interactivity to my mail shot, and everyone loves to rip open packages! I plan to re-make the case, ditch the reverse sticker and replace it with a subtle contact info printed on the reverse, and use the vinyl cutter to perfectly perforate the teeth.
Net layout for CD case; The character is printed on the left, and positioning of the sticker on the right.
Reverse: This print is to visualize a sticker, as you can see, when the sticker is removed, the split in the case is free and can be opened.
The character now has a mouth thaks to the CD cover split opening. The craft of the case closes flush against the two ends.
Here are net designs for the final CD case:
Planning to incorporate teeth onto the disc inside, so when the cover is opened, the character shows his teeth!
Here's the final mock-up of the information side of my business card. I chose a new typeface which has some originality and bold presence to reflect my work, but avoided the somewhat overused Helvetica typeface.
Initial Ideas, I decided to use my full name instead of a brand name, as currently my main priority is to get work placements of work from companies, and i feel using my name is more personal and therefore engages with my audience more effectively.
Concept: The arms of an octopus unfold, 8 arms!, before you finally get to the CD. Interactive, fun, and different.
concept: a CD case is transformed into a character, which opens his jaws to reveal information or a hidden CD..